Innovation: New solid gold mobile phone

A new 18 carat gold phone has been developed by Danish retailer Aesir to be sold in Moscow. The phone is intended to be a collectors item for the extra wealthy. E-Mail, the internet, a camera, navigation, and games are not included in this phone, but like I said, the sales target is the extra wealthy who have staff to do the extra stuff for them. The unit cost is $57,400 for the gold version and $9,867 in stainless steel. The company says it will design a new phone every eighteen months and will produce only 5,000 of the original model.

Personally I don’t think it’s a very good idea. Even for the rich, who needs a solid gold cellphone? Let us know with comment.

News Source: The Globe and Mail

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